MEDITATIONS ON MUSIC & MEDIA

Tag: 1950s

The DO YOU REMEMBER ROCK ‘N’ ROLL OLDIES RADIO companion
Playlist

I was still in diapers when rock oldies radio hit Detroit in ’74, so my memories are understandably sketchy. So, in the interest of presenting as broad and accurate an account of the 1970s southeastern Michigan rock oldies/rock oldies adjacent radio scene as possible, I did a lot of research – reaching out to older family members, friends, and, of course, the vast resources the good ol’ inter web to fill the gaps. I hope I did it justice. Enjoy!

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THE HAIL! HAIL! ROCK AND ROLL REVIVAL COMPANION
PLAYLIST

A collection of highlights from the great rock and roll revival (c. 1968-1984). In the late 1960s, psyche rock fatigue and a cascade of challenging world events fueled rampant ’50s nostalgia; spurring, among other things, renewed public interest in rock’s earliest styles and innovators.

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NATIONAL WOMEN’S DAY PLAYLIST

A collection of not-so-randomly selected tunes by female/female-fronted artists originally posted to the Wall of Tunes Facebook group page in honor of National Woman’s Day 2024.

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HAIL! HAIL! ROCK AND ROLL REVIVAL

Hail! Hail! Rock and Roll Revival header

THE FORMATIVE YEARS PART VI

Greetings all! Last time out, I presented a brief early history of rock music and name-dropped mountains of great tunes while unpacking cherished childhood memories of Detroit rock oldies radio. Good times. Today, I’ll explore how the rock and roll revival that spawned rock oldies radio came to pass and further illustrate how first generation rockers influenced media, culture, and yours truly in the 1970s. Let’s dig in…

BUT I DON’T WANT TO WEAR A PUFFY SHIRT

Rock music progressed at an epic pace between 1954 and 1970; evolving rapidly from fun, unpretentious amalgams of r&b and folk forms into the sophisticated, often trippy musical expansions of the psychedelic era. With this in mind, not everyone was on-board to “face the strange.” The dark, psych-folk of David Bowie; the dazed and confused proto-metal blues of Led Zeppelin; the unsettling sonic dissonance of The Stooges; the pretentious baroque pop of The Moody Blues; the warped, progressive psych pop of Pink Floyd… They were, without a doubt, all too much for folks who viewed such sweeping departures as disingenuous betrayals of the original rock aesthetic. Something had to give.

So, in the late ’60s, two parallel movements consequently bubbled up to bring rock back to center: roots rock and – the topic for the day – the great rock and roll revival.

(Imagined thought bubble belonging to the average early rock “purist” c. 1968: “Where’s the rebellion? Where’s the excitement? Where are the screaming girls? …Is that guy playing a flute? What the hell is a theremin??!!!”)

THE REGULARLY SCHEDULED PROGRAMMING WILL RETURN IN A MOMENT, BUT FIRST…

My earlier suggestion that the rock and roll revival was merely a response to high psychedelia was misleading. In truth, the invariably cyclical nature of music trends is what ultimately made it happen. Humans are wont to grow nostalgic in response to change – any change.  Yes, niches of the fanbase were definitely alienated by six-plus years of mods, nehru jackets, exotic sonic affectations, and concept albums, but that wasn’t the whole story. The revival probably had as much or more to do with the sociopolitical turmoil that gripped the U. S. in the 1960s than anything else. 

The civil rights movement; the Cold War and the Space Race; the Cuban Missile Crisis/Bay of Pigs Invasion; the MLK and JFK assassinations; Viet Nam… The U.S. had been involved in continuous, overlapping conflicts since the Korean War and it had taken a serious toll. The collective spirit of the people was accordingly broken by the weight of troubled times. No wonder they were pining hard for the glory days of sock hops, poodle skirts, hot rods, and greased-back pompadours.

Aaaaaaaand we’re on again in 5, 4, 3…

RETURN OF THE KINGS

Starting c. 1968, the rock and roll revival represented a reversal of fortune for first gen acts who lost their audience in Beatlemania‘s wake. Born in ’72, I was late to the revival party, but its impact was hard to miss. The evidence was everywhere. Rock oldies radio did much to bring Gen X-ers such as myself up up to speed, but it was the continued presence and obvious influence of rock’s elder states(persons) that made the biggest difference. Here are but a few prominent high-profile comeback stories…

GENREARTISTYEARCOMEBACK SINGLEpos*
R&BFATS DOMINO1968“LADY MADONNA”#100
COUNTRYJERRY LEE LEWIS1968“ANOTHER PLACE, ANOTHER TIME”#1
COUNTRY
FOLK ROCKDION1968“ABRAHAM, MARTIN, AND JOHN”#4
ROCKELVIS1969“SUSPICIOUS MINDS”#1
R&BLITTLE RICHARD1970“FREEDOM BLUES”#47
rOCKCHUCK BERRY1970“MY DING-A-LING”#1
COUNTRY ROCKRICK NELSON1972“GARDEN PARTY”#6
ROCKBILL HALEY
& THE COMETS
1974“ROCK AROUND THE CLOCK”
(RE-RELEASE)
#39
SOFT ROCKPAUL ANKA1974“(YOU’RE) HAVING MY BABY”#1
SOFT ROCKFRANKIE VALLI1974“MY EYES ADORED YOU”#1
SOFT ROCKNEIL SEDAKA1974“LAUGHTER IN THE RAIN”#1
SOUL/DISCOTHE MIRACLES1975“LOVE MACHINE”#1
ROCKCLIFF RICHARD1976“DEVIL WOMAN”#6
COUNTRY ROCKROY ORBISON1980“THAT LOVIN’ YOU FEELING AGAIN”
(WITH EMMYLOU HARRIS)
#6
COUNTRY
ROCKDEL SHANNON1981“SEA OF LOVE”#33
ROCKTHE EVERLY BROTHERS1984“ON THE WINGS OF A NIGHTINGALE”#50
chart of prominent Rock and roll revival comeback stories
* PEAK U.S. CHART POSITION according to billboard
YOU NEVER CAN TELL

Chuck Berry‘s popularity didn’t crater immediately when the British Invasion displaced most of his immediate peers. Rather, it was buoyed, if temporarily, by the reverence of artists (The Beatles; Rolling Stones) who frequently covered his work. Even after the hits stopped in ’65, his name still sold tickets – a point not lost on the concert promoters who ultimately sparked the revival.

In 1969, Berry co-headlined the first ever “Rock and Roll Revival” concerts at New York’s Madison Square Garden, commencing what became a long, successful run on the burgeoning rock oldies circuit. In the end, it didn’t really matter that Chuck Berry only charted thrice after ’64 because showmanship and a back catalog of timeless tunes ensured that no one would ever forget the “Father of Rock and Roll.”

VIVA LAS ELVIS

Distracted by movie work for several of the immediately preceding years, Elvis Presley resumed his reign as “King of Rock and Roll” with a massively successful 1968 TV concert special. Lucrative tours followed (Las Vegas residency) soon after, as did renewed chart success (“Suspicious Minds”). But the comeback wouldn’t endure; Elvis died from a fatal prescription drug overdose in 1977. He was only 42.

Having no reliable recollection of the living “King,” I can’t claim to have been profoundly affected when he died. I was only 5, myself. In retrospect, any regrets I have on the subject have less to do with “what could’ve been” than how he’s remembered today – not for his talents, but for myriad unfortunate late-career fashion choices. After all Elvis contributed in his lifetime, that’s what people hold on to? Really?? Maybe it’s just me, but I prefer to remember him as he was at the onset of his celebrity: a young, vibrant, tastefully dressed and tressed rockabilly cut-off at the waist by insecure TV producers (ha).

Stay tuned… I’ll be pulling more at this thread later.

FATS IS (KINDA) BACK

Fats Domino’s 1968 comeback LP, Fats Is Back, didn’t exactly restore the “Real King” to his former glories as intended. Domino did the requisite promotional rounds to support the record, but it still “bombed” (industry code for “it sold ok, but not as much as we wanted”). Were lukewarm reviews to blame for the album’s failure? Meh, it didn’t help, but I just think record buyers had moved on. Uninspiring sales notwithstanding, the hoopla surrounding the new album raised public interest enough to net TV appearances and buttress Domino’s status as a live attraction throughout the rock and roll revival and beyond.

RE-BIRTH OF THE BOOGIE

Few founders took the debilitating loss of audience at home, post-British Invasion, harder than bandleader Bill Haley. Trapped overseas by the mid-’60s, playing to audiences a fraction the size of those he once commanded, alcoholism and money troubles were ruining him… And then, seemingly out of nowhere, Haley’s appearances at the first rock and roll revival shows at the ‘Garden in ’69 turned things around. The Comets were, once again, a prime live attraction domestically thanks to the rock oldies circuit.

Then, a few years later, c. 1973-’74, royalties generated from songs licensed for American Graffiti and Happy Days further bolstered the group’s profile by exposing them to younger audiences. Sadly, Haley’s return to glory was cut short after less than a decade; he died tragically from an inoperable brain tumor in February of 1981.

WOULD YOU TAKE ANOTHER CHANCE ON ME?

Jerry Lee Lewis was all but finished after 1958 once news of his marriage to 13-year old (!!!) cousin Myrna became common knowledge. Rock radio largely abandoned him and the primo venues stopped booking him. A few scattered singles sold modestly over the next few years, but nothing too exciting. The stigma of scandal cast a long shadow. For roughly ten years he scuffled, vainly working to find angles back into the public’s good graces until BAM! Something finally worked…

In 1968, Lewis successfully crossed-over to country with the honky tonk-styled ballad “Another Place, Another Time.” Having re-established himself, further dalliances with country audiences soon followed, of course, including more hit singles (“There Must Be More To Love Than This“), and full-lengths (1970’s Old Tyme Country Music). Without delay, American TV warmed again, leading to frequent guest turns on variety programs ranging from The Mike Douglas Show to Hee-Haw.

The highlight of this period, however, has to have been Lewis’ legendary 1973 performance at the Grand Ol’ Opry. Still carrying a grudge against the Nashville establishment that dated back to his first failed efforts to succeed as an aspiring performer, the “Killer” defiantly thumbed his nose at Opry convention; banging-out a 40-minute set that balanced mid-tempo country numbers with heavy doses of rip-snorting rock. Suffice to say, he was banned for life. Good for him!

ENTER THE QUEEN

Little Richard left secular music in 1959 to pursue Christian ministry/gospel performance only to be lured back to rock three years later by concert promoters who recognized his unwavering potency onstage. For good or bad, a lot had changed in the music markets while he was away. Piano rockers went out of vogue and Motown, Tamla, Atlantic, and Stax had emerged as the top labels in r&b. By Richard’s account, all the labels feared his style was too wild for modern (conservative) audiences and tensions arose due to perceived pressure to re-brand as a more conventional soul singer. 

Always one to follow his own rebellious muse, Richard tried a new tactic – rather than tone things down, he turned them up to 11! So, starting with his 1969 Las Vegas residency, he enveloped himself in ever more outrageous, often glittery costuming and adopted an overtly “out” stage persona. The move was notable on many fronts… First, as a predictor of glam, he established both the outlandish visual vocabulary for the genre and its ties to vintage rock and roll. Secondly, Richard’s amped-up androgyny added to his sexually charged mythos, earning him the nickname “The Queen of Rock and Roll.” Most importantly, although his hit making days were pretty much over, Little Richard’s sheer entertainment value made him an enduring character in pop culture; ensuring continued demand as a guest performer/interview subject for the remainder of his days.

UNDER THE INFLUENCE

As is customary with successive generations, regardless of context, contemporary artists across all genres paid homage to their predecessors during the rock and roll revival…

SONGVERSION COVEREDYEARCOVER ARTISTYEAR
“Summertime Blues”EDDIE COCHRAN1958THE WHO1970
“I Hear You Knocking”SMILEY LEWIS1955Dave Edmunds1970
“Hot Rod Lincoln”CHARLIE RYAN &
The livingston brothers
1955COMMANDER CODY
& his lost planet airmen
1971
“Hello Mary Lou”RICKY NELSON1961CREEDENCE CLEARWATER REVIVAL1972
“Rockin’ Robin”BOBBY DAY1958MICHAEL JACKSON1972
“Rockin’ pneumonia and the boogie woogie flu”Huey “Piano” Smith & His Clowns1957Johnny Rivers1972
“Let the Good Times Roll/
Feel So Fine”
SHIRLEY & LEE1956SLADE1972
“Roll Over Beethoven”CHUCK BERRY1956ELECTRIC LIGHT ORCHESTRA1973
“You’re Sixteen”JOHNNY BURNETTE1960RINGO STARR1973
“PLEASE MR. POSTMAN”THE MARVELETTES1961THE CARPENTERS1974
“The Loco-motion”LITTLE EVA1962GRAND FUNK RAILROAD1974
“Love Hurts”THE EVERLY BROTHERS1960NAZARETH1974
“You’re No Good”Dee Dee Warwick1963Linda Ronstadt1974
“Stand By Me”Ben E. King1961John Lennon1975
“Let It Rock”CHUCK BERRY1959BOB SEGER1976
“Denis”Randy & The Rainbows1963Blondie1977
“stay”Maurice williams
& the zodiacs
1960jackson browne1977
“Da Doo Ron Ron”THE CRYSTALS1963SHAUN CASSIDY1977
“Do You Wanna Dance”Bobby Freeman1958Ramones1977
“Who Do You Love”BO DIDDLEY1956GEORGE THOROGOOD
& THE DESTROYERS
1978
“Shout”THE ISLEY BROTHERS1959OTIS DAY & THE NIGHTS1978
“Money (That’s What I Want)”BARRETT STRONG1959THE FLYING LIZARDS1979
“AIN’T THAT A SHAME”FATS DOMINO1955CHEAP TRICK1979
“I FOUGHT THE LAW”THE CRICKETS1955THE CLASH1980
chart of vintage rock songs covered by contemporary artists during the rock and roll revival
CREEDENCE CLEARWATER REVIVAL

CCR’s discography accordingly demonstrates the group’s deep affinity for 1950s r&b and rockabilly; evidenced in faithful remakes of Screamin’ Jay Hawkins‘ “I Put a Spell On You,” Dale Hawkins‘ “Suzie Q,” Ricky Nelson‘s “Hello Mary Lou,” and others. Of course, no song in their ovure better exemplifies the influence of old time rock and roll than John Fogerty’s rollicking “Travelin’ Band.”

THE CARPENTERS

Although best known for edgeless, saccharine confections, The Carpenters often revealed a fondness for ’60s folk and rock by way of recordings of Tim Hardin, Beatles, and Neil Young compositions. Likewise, they demonstrated a nostalgic bent for classic brill building pop through the songs of Bacharach/David, and Nichols/Williams. On their 1973 album Now & Then, the Carpenter siblings reconciled these influences on the side-long song suite “Yesterday Once More.” Seamlessly arranged so as to emulate the “boss radio” experience, the sentimental track centered around a medley of early ’60s American pop-rock songs, covering surf (“Fun Fun Fun“), country (“The End of the World“), r&b (“Our Day Will Come“), girl groups (“One Fine Day“), and more.

JOHN LENNON

Ironically, John Lennon proved, perhaps, to have a greater penchant for nostalgia than fellow Beatle alum Paul McCartney. Caught more than a few times while needling his former writing partner for indulging in “granny” songs, Lennon devoted the entirety of 1975’s Rock ‘n’ Roll to vintage American rock and soul covers. The album’s birth was messy and it was a modest success by Beatles standards, but its punchy interpretation of Ben E. King‘s “Stand By Me” was a highlight. Five years later, Lennon’s ’50s rock inspired comeback hit “(Just Like) Starting Over” – released a mere 6 weeks before his December 1980 assassination – returned him to #1. A bittersweet victory, to be certain.

LINDA RONSTADT

By the mid 1980s, Linda Ronstadt had become more of an adult contemporary pop artist, but her specialty remained interpretation. For more than forty years, from her time with late ’60s combo Stone Ponys onward, she covered everything from folk-rock to new wave to country to pop standards. However, referencing her peak ’70s period, the bulk of her hits weighed toward classic rockabilly (“When Will I Be Loved“; “Blue Bayou“) and r&b (“You’re No Good“; “Heatwave“).

RAMONES

The New York punk ensemble Ramones‘ visual aesthetic – long mod bowl cuts, black leather jackets, t-shirts, hard-worn blue jeans, and tennis shoes – perfectly approximated their sound. Specializing in pure, loud, unschooled vintage rock played faster, they efficiently (if not always expertly) plowed through set lists while reflecting the influence of instrumental guitar rock, garage, surf, r&b, girl groups, and teen idol balladeers. Further, the Ramones habitually covered their antecedents; sprinkling shambling renditions of classics like Bobby Freeman‘s “Do You Wanna Dance,” The Rivieras‘ “California Sun,” and The Ronettes‘ “Baby I Love You” throughout their discography. Further still, the legendarily infamous “Wall of Sound” mastermind Phil Spector even produced their 1980 LP End of the Century.

IMITATION IS THE SINCEREST FORM OF FLATTERY

As I’ve already indicated, covers weren’t the only means through which contemporary artists channelled their influences during the rock and roll revival. For many, tributes were offered in the form of fresh tunes written in the styles of their musical forbears.

genreARTISTSongYEAR
rockThe Beatles“Back in the u.s.s.r.”1968
art rockthe mothers of invention“Cheap thrills”1968
RockCreedence clearwater revival“Travelin’ band”1970
Glam Rockslade“Get Down And get with it”1971
Glam RockT. Rex“bang a gong (get it on)”1971
Glam RockDavid Bowie“Suffragette City”1972
RockThe Move“California Man”1972
Glam rockGary Glitter“I’m the leader of the pack (I Am)”1973
Glam RockElton John“Saturday Night’s ALright For Fighting”1973
RockWizzard“Eddy’s Rock”1974
pop rockBilly Joel“Say goodbye to hollywood”1976
punkRamones“I Wanna be your boyfriend”1976
New waveElvis Costello“No Dancing”1977
rockElectric Light orchestra“Rockaria”1977
new waveThe Cars“my best friend’s girl”1978
new waveThe B-52s“Rock Lobster”1979
post-punkThe Cramps“Garbageman”1979
rockJohn Lennon“(Just LIke) Starting Over”1980
rockQueen“Crazy Little Thing Called Love”1980
new waveStray Cats“Stray Cat Strut”1982
chart of Contemporary artists who demonstrated the influence of early rock styles during the rock and roll revival
SAY GOODBYE TO PSYCHEDELIA

The Beatles signaled their estrangement from psychedelia in 1968; aligning themselves with the rock and roll revival on “Back in the U.S.S.R.” – a straight rocker that mashed Chuck Berry‘s signature boogie together with the Beach Boys‘ doo wop inspired surf gems. Later in that same year, Frank Zappa’s Mothers of Invention issued their satirical full-length nod to 1950s rock tropes, Cruising with Ruben & the Jets.

Progressing into the following decades, piano man Billy Joel’s love of early rock styles – evident in ’70s hits like “Say Goodbye to Hollywood” and “Only the Good Die Young” – culminated on the 1983 song cycle An Innocent Man. Tangentially, while transitioning into the ’80s, the ever versatile arena rockers Queen introduced rockabilly into their already diverse mix; toning down Brian May’s signature guitar harmonizers for the tracks “Crazy Little Thing Called Love” and “Man On the Prowl.”

THE OGS (ORIGINAL GLITTERATI)

Linked together by a campy, cheeky, hyper-exaggerated theatricality, no artists, however, wore the influence of vintage rock during the rock and roll revival more transparently than 1970s British glamacts…

Marc Bolan’s T. Rex recorded four psychedelic folk albums as Tyrannosaurus Rex before he rebranded himself as a full-on rock god in 1970. Trading hippie beads for glammy boas and acoustic guitars for electric, the act soon specialized in chugging, Bo Diddley-esque boogies; most often reinforced in memory by the classic rock radio staple “Bang a Gong [Get It On].”

After suffering numerous false-starts, disgraced glam godfather Gary Glitter finally achieved success in the early ’70s via winking, imbecilic anthems that combined chunky old time riffs and rhythms with lurid, hyper-stylized faux-greaser imagery.

Basically ignored in the U.S. until Quiet Riot’s metal cover of “Cum On Feel the Noise” hit big in 1983, Slade‘s amplified and anthemic power pop sheered classic r&b down to it’s bare bones with ear-splitting sonic bombast.

Last, but not least, the most most universally celebrated and enduring names in ’70s glam – David Bowie (“Drive-In Saturday“; “Suffragette City“) and Elton John (“Crocodile Rock“; “Saturday Night’s Alright [For Fighting]“) – issued select songs that evoked the collective virtues of vintage rock balladry, doo wop, folk, pop, and r&b.

A NEW WAVE OF REVIVALISTS

Out on the fringes of the rock and roll revival, many post-punk/new wave acts also drew inspiration from ’50s and early ’60s media.

Some artists, expressing absurdist inclinations analogous to those of glam rockers, variously combined vintage rock styles with B movie imagery in their presentation… Retro-styled like refugees from Roger Waters‘ films, the B-52s borrowed from classic garage, surf and 1950s science fiction movie scores. Similarly, the Cramps mixed surf, rockabilly and garage rock with the horror vibes and trashy imagery of Hammer Studios and Russ Meyer exploitation flicks.

In contrast, Stray Cats mostly bypassed the high kitsch and camp of their aforementioned peers and resolutely devoted themselves to playing straight-up, old-fashioned rockabilly; while the Cars beguiled rock radio with their deft fusion of guitar-driven rock and roll and synth-laden new wave.

At the start of his recording career, having adopted an image that copped significantly from Buddy Holly and a stage name he audaciously usurped from the the “King,” everything about iconic singer-songwriter Elvis Costello shouted “retro-cool.” Correspondingly, his stunning debut My Aim Is True plays like something out of its time. Lacking, for the most part, the coked-up pacing of his first record with the Attractions, Costello’s songs – charmingly produced by Stiff label mate Nick Lowe – uniformly present like pastiches to vintage rock, r&b, and soul. A classic.

DO YA (WANT MY ROCK AND ROLL)

Few performers more frequently mined the founders for inspiration during the rock and roll revival than Brits Roy Wood and Jeff Lynne; who, with drummer Bev Bevan, recorded briefly as both the final configuration of British psychedelic power-pop band The Move and the inaugural iteration of symphonic pop-rock act Electric Light Orchestra

1966-72 OVERTURE

Although virtually unknown in the U.S., The Move was a fairly successful singles act in the U.K. from 1966-’72. Founded as a quintet, the band was already pared down to a trio in 1970 when leader Roy Wood’s drive to push toward heavy prog cost them lead vocalist Carl Wayne. In short order, singer-guitarist-songwriter Jeff Lynne (Idle Race) stepped-in to fill the void .

With Lynne on-board, the act had too many ideas to shoehorn into The Move. Hence Electric Light Orchestra was conceived as a side-vehicle for their more ambitious orchestral-rock compositions. Issued on the heels of the first ELO LP, The Move’s last British. single – 1972’s “California Man” – was an unabashed, swinging tribute to ’50s rock and roll; complete with a full brass section, boogie riffs, lively keys, and dueling vocal leads by Lynne and Wood.

LOOKING ON

Shortly after The Move’s dissolution, Roy Wood tired of sharing power in Electric Light Orchestra; exiting mid-way through the sessions for ELO II to form the unpredictable art rock collective Wizzard. Completely free to follow his muse, his recordings from then on were works of pure whimsy that careened wildly between hard rock, orchestral prog, glam, jazz rock, and old time rock and roll (sometimes within the confines of a single song). Following Wood’s obsessions through to their logical next step, Wizzard’s second full-length, 1974’s Introducing Eddie & The Falcons, was a full-fledged love letter to early rock. Split between glammy interpretations of vintage rock and eerily faithful recordings in the style of Wood’s heroes, the unfairly unsung Eddie stands, in my opinion, as the one of the most committed, if not the greatest, tribute albums of all time.

ROCK ‘N’ ROLL IS KING

Although not as intrusive, Jeff Lynne’s shared yen for vintage rock also came to the fore after Wood’s exit from ELO; becoming almost as key to his songwriting formula as lush productions, sticky hooks, and melodic orchestrations. With “Roll Over Beethoven,” he seeded a tradition of placing at least one ’50s flavored song per record. The track – an ironic mash-up Chuck Berry’s classic and Beethoven’s Fifth Symphony – joyfully collided classical and rock forms in a manner akin to the Move’s “Cherry Blossom Clinic Revisited.” Later exemplars of this ELO custom include “Telephone Line,” “Rockaria,” “Hold On Tight,” and “Rock ‘n’ Roll Is King.”

HAPPY DAYS ARE HERE AGAIN

As I’ve previously noted,* music licensing did much to boost the profile of early rockers in 1970s America. Yes, movies and TV presented distorted portraits of the “good ol’ days,” but they also introduced new generations to Bill Haley, Fats Domino, Elvis, Buddy Holly, etc., and helped popularize rock oldies radio.

Released thirteen months after I screamed my way out of the womb, American Graffiti’s impact was obviously null. Happy Days (1974 – ’84), on the other hand, was one of the premier pop culture phenomena of my youth. Set in the mid-1950s, episodes initially opened with “Rock Around the Clock” (replaced by the familiar self-titled theme after season one). Otherwise, most of the score was comprised of standard-order sitcom lead-in/lead-out bits, with licensed tunes like “Bye Bye Love,” “I’m Walkin’,” and “All Shook Up” primarily reserved for scenes at Arnold’s Drive-In.

Unfortunately, licensing proved cost prohibitive and, as a result, vanilla in-house re-recordings of popular songs increasingly filled the void. Frequently “performed” onscreen by Arnold’s house band, mildly entertaining musical numbers posed the show’s main protagonists as prospective teen idols; who, resembling the Archies cartoon characters they were patterned after, obviously had no idea how to play the instruments at hand. Now and then, guests like glam rocker Suzi Quatro even dropped-in to play a song or two for the gang. Was the show a trifling imitation of life? Of course! But it still passed along some great old tunes.

* TFY Pts. II & V

Get A Job (As ’70s TV Variety Show Hosts)

Championed by none other than Jimi Hendrix (who they preceded at the 1969 Woodstock festival), no contemporary act capitalized on the Roll and Roll Revival like Sha Na Na. Building a strong reputation as live performers while touring behind some of the biggest names in rock, the group ascended to headline status by the mid-’70s; regularly appearing on TV and in movies, and, at their apex, even snagging their very own nationally syndicated variety program (1977-1981).

Corny, fun, and entertaining for adults and kids, both, I mainly remember watching Sha Na Na on late Saturday afternoons on ABC Detroit 7, typically tucked in sometime after American Bandstand and Wide World of Sports. While smoothing out the edges of their stage show, the program’s opener (The Silhouettes’ “Get a Job”), choreographed musical numbers, and comedy sketches presented band members as lovable street toughs; some adorned in standard greaser attire; others in garish gold lamé jump suits. Each one of the guys had a talent. look, and charm of their own, but the focal point was the group’s cartoonishly animated baritone/emcee, John “Bowser” Bauman.

Sketches varied in duration, with longer bits frequently segueing into performances with guest rock luminaries (Chuck Berry; Lesley Gore; the Ronettes), and, on one rare occasion, the soundstage even hosted the Ramones! Sure, the punk rockers were a little outside the show’s norm, but how cool is that?

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Biopics

1978 was a big year for the rock revival… Sha Na Na was going strong. Grease was a box office smash. Happy Days and Laverne & Shirley topped the Nielsens. Given the impact these shows had, I suppose it’s unsurprising that people forgot that ’78 also birthed the rock biopic.

Sure, movies had been making heroes of rock stars (Love Me Tender; A Hard Days Night) for years, but dramatized films about the rock stars themselves were a brand new thing. It was exciting! Remember… ’70s humans weren’t calloused by unrelenting waves of media like people are today. Therefore, features about rock’s earliest, most revered figures qualified as major cultural events. Well, that’s what the advertisements told us to believe, anyway.

Now, before I go any further, let me clarify my feelings on the matter of biopics. Like works of historical fiction, biopics notoriously fudge details in order to present a more watchable (sensationalized) story arc. In best case scenarios, these changes are benign. At their worst, they result in speculative trash that poisons the well of human knowledge. Granted, we’re talking about entertainers here… I know it’s not as important as tracking who-killed-President-“x”-in-location-“z” – but it all counts. Call me crazy, but I just want to know the verifiable facts because, if I have to be an insufferable know-it-all, I’d rather not be this guy…

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THE KING AND BUDDY

In a manner not unlike much of the original media of the day, the first round of rock biopics were a terribly uneven lot; undermined by any combination of stagey acting, weak production values, and/or failure to license their subject’s original recordings. That said, 1978’s Buddy Holly Story and 1979’s Elvis are actually still fairly well regarded today.

Full disclosure – I have not seen these films. I’ve always liked both singers and the actors chosen to portray them, but, frankly, just don’t want to be disappointed. First of all, the idea of Busey (Point Break) as Buddy Holly doesn’t compel me. By most accounts, he did a fine job but, but he looked more like INXS’s Kirk Pengilly than Holly. Secondly, a much fun as Kurt Russell (Big Trouble In Little China) is to watch, I’ve little interest in seeing yet another rehash of the last, worst period of the “King’s” storied career. The ridiculously huge helmet hair; flying buttress sideburns; hideous, overstuffed sequined jump suits; wrestling champion-sized belt buckles; the capes; the collars… The poor man was done-up like a bleeding circus clown. Yeah, lots people looked ridiculous in the ’70s, but It’s still a damned tragedy.

No Ringo, no care

And then we have the utterly forgettable made-for-TV biopics Dead Man’s Curve (1978) and Birth of the Beatles (1979). They passed from public consciousness as quickly as they came, so, of course, these were the pair I managed to watch. What can I say? I was, like, what…6?

Dead Man’s Curve told the story of American surf rock duo Jan and Dean; detailing their rise to fame (“Surf City“), their fall (Jan Berry’s near-fatal 1966 auto wreck), and improbable ’70s comeback. Few other details stuck, but I do recall that it starred Apollo from Battlestar Galactica and super-melty-senator-man from X-Men.

Contrived by Dick Clark Productions, The Birth of the Beatles also left few impressions, favorable or otherwise. Focused on the act’s pre-fab four* period – when Pete Best (the film’s tech advisor) and Stuart Sutcliffe played drums and bass – the film failed miserably to live up to the hype. It featured no recognizable names. Counterfeit recordings were used in place of Beatles classics. Already a big Beatles fan, I was, no doubt, turned off by the conspicuous lack of Ringo. Research did turn up one interesting bit of trivia, though… Birth of the Beatles was helmed by Return of the Jedi director Richard Marquand!

* All apologies to The Rutles.

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Clap For the Wolfman

Inspired by the legendary ’50s DJ Alan “Moon Dog” Freed, world-renowned American disc jockey Robert Weston Smith – AKA Wolfman Jack – began to build his profile during the 1960s while broadcasting early era rock and soul from “border blaster” radio stations in northern Mexico. Armed with a distinctive gravelly voice, ebullient personality, colorful catchphrases, and the power to reach far and wide throughout the continental U.S., he became a star. But the Wolfman was just getting started… 

In ’72, Wolfman Jack relocated to Los Angeles and, by leveraging the Hollywood machine at his disposal, soon became one of the most recognizable figures in American pop culture… Once in L.A., he started shipping old show tapes to stations all over the U.S. and, in the process, became the first nationally syndicated rock oldies radio program. He was a fixture in radio, TV, and print advertising. He acted in films and television productions; appeared on variety shows and game shows; regularly emceed NBC’s Midnight Special; did voice-over work for cartoons; had a music career. Popular acts like the Guess Who and Todd Rundgren sang tributes in his honor. The Wolfman really was everywhere. 

At his zenith, Wolfman Jack’s syndicated radio program aired on over 2,000-plus stations in more than 50 countries. The rock revival might not have fully blossomed without him and, for that, we owe him thanks.

R.I.P. Wolfman Jack (1938-1995).

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DO YOU REMEMBER ROCK ‘N’ ROLL OLDIES RADIO?

Do You Remember Rock 'n' Roll Radio header graphic

THE FORMATIVE YEARS PART V

Previously on The Formative Years…

I took some old records off Mom & Dad’s shelf
Talked ’bout ’70s disco, sci-fi and my nerdy little self
Superheroes, cartoons, and my older bro
Now let’s get into rock ‘n’ roll oldies radio*

In TFY Pt. II I spoke of how 1950s nostalgia influenced 1970s culture and how rising creatives at the time channelled romanticized memories of youth into their adult endeavors. Today, I’ll set aside the broader social implications of the revival phenomenon in order to focus on how early experiences with rock oldies radio affected my musical sensibilities going forward.

*Sincerest apologies to Bob Seger (please don’t sue).

Time, RELATIVity, and ROCK OLDIES

I’d understand if anyone coming of age today mistakenly concluded that Bob Seger was being self-referential when he sang about “Old Time Rock and Roll.” The song is almost 43 years old! That’s just craziness! What’s more, Seger’s classic arrived a mere 24 years after the commonly recognized year-zero for rock and roll (1954). That’s hardly “old,” right? Too young to have witnessed rock’s birth, but old enough to remember the rock and roll revival, I can’t deny that these numbers are weighing on me…

In 2021, several of the albums responsible for exploding alternative rock into the pop mainstream turned 30!! How is that even possible? When those records came out I was 19, working two jobs, and fumbling through my first year of college. More surreal still, my favorite “contemporary” artists -the Shins – released their debut 21 years ago!!! What…? Is that right? Sure, I didn’t discover them right away, but it still feels like the album just came out. Does this mean that the song “New Slang” is…classic rock? Am I that old now??? Yes.  Yes I am (sigh).

As the decades pile up and lead us ever further away from rock’s beginnings, notions of what qualifies as “classics” and/or “oldies” becomes ever more relative.

Will You Remember Jerry Lee?

Do you “remember when rock was young?” Do you like to swallow bitter pills Well! Try on this mad truth for size… The classic tunes that were initially leveraged to draw the “silent generation” and baby boomers to ’70s rock oldies radio are now in the range of 70 years-old!

It’s crazy, I know, but that’s not all! In time, as those generations thinned, slumping ratings forced programmers to find a new “mature” demographic to exploit: mine. Consequently, as oldies playlists lean ever more on ’70s and ’80s music to hook Gen-Xers, the true rock classics are getting squeezed out. ’60s acts still get some play, but songs that pre-date the British Invasion are rarely heard. At this rate, by the time Gen-Z ages up, all early rockers not named Elvis or the Beatles will have been phased out of public consciousness altogether.

Things change. It happens. But how can it be that “Detroit Rock City” has zero standard radio outlets reserved for rock’s foundational artists? Where are Chuck Berry, Buddy Holly, and Little Richard? Why do we have to rely on streaming and (gasp!) the purchase of physical media to hear Roy Orbison, Fats Domino, Jerry Lee Lewis, and the Everly Brothers?  It’s absolutely absurd!  It’s a travesty! This will not do! Curse the callously calculating winds of commerce! The kids need to know their musical heritage (whether they want to or not).

 “Will you remember Jerry Lee, John Lennon, T. Rex and OI Moulty?
It’s the end, the end of the 70’s. It’s the end, the end of the century”

Joey Ramone from THE RAMONES’ “DO YOU REMEMBER ROCK ‘N’ ROLL RADIO?”

Overpowered BY funk (and rockabilly and britpop and…)

Sooooo… Rock and roll and me.
Ugggghhhhh, where do I even start?
Outlining my indoctrination would be so much easier if I could posit rock as a single, distinct genre rather than a wild convergence of early 20th century (mostly) American music traditions. Here goes nothing.

In the beginning there was only total nothingness…
Then, in the late 1940s and ’50s,* pop, blues, jazz, boogie woogie, folk, country, black gospel, etc. all variously merged into one another and split again into the earliest rock forms – r&b, doo wop, rockabilly, girl groups, skiffle, etc., etc. In turn, as ’50s acts infiltrated the pop landscape, mutually influenced each other, and evolved, rock’s next waves brought astounding flurries of development – enter ’60s soul, the British Invasion, surf, folk rock, funk, psychedelic, prog, etc., etc., etc., etc

Was I preternaturally possessed or did I come by my affinity for pop media due to constant reenforcement? A little of both would be my guess. Either way, because 1970s media streams kept all twentieth century entertainment streams alive, I was exposed to all of these forms as a young boy. With innocent ears both awed and overpowered, I sat passively in place and soaked it all in.

* Ok, so I skipped ahead a little…

Reconstructing ’70s ROck OLDIES Radio

Prior to the rise of album-oriented rock radio in the late-1960s, stereo sound was something of a novelty. In fact, with the exception of classical works, most albums were only pressed for mono (single-speaker output). Many common consumer radios weren’t even equipped to receive an FM signal. Therefore, before 1960, the AM dial was the go-to place to hear the biggest hits of “today and yesterday.”

I was still in diapers when rock oldies radio hit Detroit in 1974, so my memories are understandably sketchy. To that point, I offer many thanks to older family members, friends, and my favorite rabbit hole of information – the internet. My attempts to reconstruct the ’70s southeastern Michigan radio scene would have been impossible without them.

Honey (Radio) That’s What I Want
Honey Radio AM 560 All Oldies Radio

“All Oldies” Honey Radio WHND AM 560 was established in 1974, was simulcast on FM 94.7 until ’76, and went off the air in ’94. Beyond these facts and a general consensus that playlists initially culled from the early rock and roll era, c. 1955-’63, that’s about as concrete as my info gets. I’ll have to fill the gaps with my spotty memory and creative use of the all-powerful interweb…

First, regarding Honey Radio’s scope of programming, my memories aren’t matching-up with the online consensus. Bill Haley’s “Rock Around the Clock” (1954*) is probably the earliest song I remember hearing on WHND, so the front end of the estimate fits well enough. The back end of that figure, however, is another story…

Ok, maybe Honey Radio didn’t originally play anything cut after 1963, but song selections unquestionably pushed into the mid-late ’60s by the time my brother and I started listening in the mid-late ’70s; “Turn Turn Turn” (’65), “Incense and Peppermints” (’67), “Mrs. Robinson” (’68), “Sugar Sugar” (’69), and “Tears of a Clown” (’70) are all tracks we clearly recall hearing. Corroborating our recollections, I found multiple AM 560 audio captures on YouTube from 1979 that feature tracks that post-date the British Invasion, including at least one song from as late as ’71.

*One of innumerable tunes considered to be the first ‘true’ rock song.

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Let’s make a rock oldies mixtape

My brother used to hang out in our room for hours on-end listening to Honey Radio. In those times of solitude, when not meticulously piecing together plastic model kits, he was making mix tapes; captured from an AM-only, hand-held transistor radio to an old-school portable cassette recorder.* 9-years his junior, I was usually off wreaking havoc elsewhere in the house during these periods, but often popped-in for fun garage-flavored novelties (“Surfin’ Bird“; “Wild Thing“), bubblegum confections (Sugar Shack“), early rockers (“I’m Walkin‘”; “Summertime Blues“), and anything that featured electric organ (“Runaway“; “House of the Rising Sun“; “Light My Fire“; “She’s Not There“). I loved the Beatles, Beach Boys, and Monkees, but hold this thought… I’ll be delving deeply into ’60s rock in a later post.

* A hobby I also adopted as a teen with the acquisition of my first radio/tape deck. (Melodramatic tones) See brother…Youuu made me this wayyyyy (smile).

Do You Remember Rock ‘N’ Roll Oldies Radio? 1954-1962 playlist
You Can’t Always Play what You Want

I can’t say if Honey Radio playlists were incomparably comprehensive, but they definitely covered a lot of bases. Hour-by-hour and day- by-day, loyal listeners were treated to the work of legends. Featured artists included those who bridged r&b, country, folk, and pop to rock (Elvis; Ray Charles; Johnny Cash; Bob Dylan; Beatles; Beach Boys; Rolling Stones); soul pioneers (Sam Cooke; Jackie Wilson; James Brown); British rock institutions (The Who; The Kinks); glamorous girl groups (The Supremes; Martha & The Vandellas); squeaky-clean teen idols (Frankie Avalon; Ricky Nelson); scruffy harbingers of the counter-culture (Jefferson Airplane); jangle pop progenitors (The Byrds; The Hollies); one-hit wonders (“Get a Job”; “Earth Angel”; “Tequila”; “Wipe Out”), and much, much more.

Of course, no matter how diverse WHND’s selections were, they couldn’t play everything. A line had to be drawn somewhere. So, venturing a guess, it makes sense that they excluded songs that were too “uncommercial” for the normals. Following through, this is likely why late-’60s artists who would have been deemed too heavy (Led Zeppelin), arty (Velvet Underground), atonal (The Stooges) and/or weird (The Mothers of Invention) were all left to the purview of early AOR FM radio and word-of-mouth. Is this true? All I can confirm is that I personally didn’t hear any of this stuff until high school or later.

Do You Remember Rock ‘N’ Roll Oldies Radio? 1963-1969 playlist
The Big 8

By all accounts, CKLW AM 800 out of Windsor, Canada was one of the premier popular music stations in North American during the late 20th century.

In the late ’60s, AM 800 – already a well-established top-40 station – tried a different approach. Taking the nickname “The Big 8,” CKLW adapted a “Boss Radio“-styled programming scheme whereby an army of tastemaking DJs relentlessly ranted over-top of songs in order to squeeze a maximum number of heavily rotated records and commercial jingles into each hour. I’ve always found the guileless, endless prattling of disc jockeys to be a terrible distraction, but what do I know? The audience loved it (shiver).

Anyway, “The Big 8” nicely compensated for the intrusions by playing a wide variety of hits from the present and not so distant past. Most notably, with consideration for the sizable African-American audiences* within their massive broadcast range, efforts were made to showcase popular r&b/soul/funk/disco. A lot of Detroit stations played Motown, of course, but CKLW helped to bring “black” musics into my sphere. Mom was a fan dating back to her youth in Pennsylvania, you see. So, thanks, in no small part, to her car-radio preferences, I was exposed to “Little” Stevie Wonder, Marvin Gaye, the Supremes, Mary Wells, the Temptations, the Four Tops, and many, many more.

* Windsor is located directly across the Detroit river from Hitsville U.S.A.

Canadian Radio roll Teleology

In the early 1970’s, the Big 8 was reputedly impacted by new Canadian broadcast regulations that mandated 30-50% representation of homegrown talent on national outlets.

Theoretically, this action should have meant serious exposure for important northern talents like Joni Mitchell, the Band, and Leonard Cohen. However, if the lengthy caps available on YouTube are a fair representation of CKLW’s programming, I can’t validate the theory. Volumes of contemporary fare and healthy doses of ’60s rock, r&b, and pop (“Nobody But Me“; “Cool Jerk; “Everyday People“; “Happy Together“) presented as advertised, but Canuck artists were few and far between. Sure, I knew of Anne Murray and Gordon Lightfoot* because they were successful crossover artists in the U.S. But, I wouldn’t grow in familiarity with most others until my late teens and beyond.

* Sounds like a buddy comedy cop movie, eh?

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the great voice of the Great Lakes

Recycling a childhood reminiscence shared previously in TFY Pt. I, mornings in my parent’s house were once “defined by the smell of coffee brewing in the kitchen, industrial size boxes of Cheerios,” and the amiable, comforting tones of “The Voice of Detroit,” J.P. McCarthy on “The Great Voice of the Great Lakes” AM 760 WJR. As such, no conversation about how I came to love music – any music – can be complete without mentioning WJR.

Relating to the subject matter at hand, AM 760 wasn’t a music station per se… Rather, anchored by a deep stable of mild-mannered yet colorful on-air personalities,* it was more a rich stew of news, weather, traffic, sports, public interest segments, regional commentary, conversational interviews with local and national public figures, reflection, listener call-ins, humor, and, yes, music.

When music was in the mix, programming generally favored “mature” forms. Shows like Patterns in Music, Afternoon Music Hall, McCarthy’s weekday morning show, and others offered classical numbers, big bands, and standards from the Great American Songbook (Eg. Gershwin, Berlin, Porter, Lowe, Rogers, and Mancini) recorded by pop institutions like Louis Armstrong, Frank Sinatra, Nat King Cole, and Ella Fitzgerald.

Ok, ok. WJR absolutely wasn’t a “hip” station. But their lengthy slate of variety shows did, indeed, occasionally edge into ’50s, ’60s, and ’70s light rock and rock-adjacent MOR territory.

Tell me MOR, Tell me MOR

WJR’s ventures into modern music tended toward the MORBrill Buildingadult contemporary end of the pop-rock-soul spectrum. However ambivalent my little self was regarding songs heard while bouncing around within earshot of the kitchen radio, warm, if fuzzy, impressions emerge while stripping back forty-plus years of repression…

Of the ’50s and ’60s material AM 760 likely featured, I recall early soft rock balladeers (Connie Francis; Paul Anka; Bobby Darrin), singer-songwriters (Neil Sedaka; Neil Diamond; Harry Nilsson; John Denver), trumpet player/brass band leader Herb Alpert, and pop folkies (Simon & Garfunkel; Judy Collins; The Stone Poneys). Tracks by Burt Bacharach/Hal David collaborators Dionne Warwick, Dusty Springfield, Jackie DeShannon, and B.J. Thomas turned up often. …As did the booming voice of Tom Jones, the theatrical pop of Petula Clark, and the soaring vocal harmonies of the Beach Boys, Mamas and the Papas, the Seekers, and 5th Dimension. Last, but not least, I remember that they played lighter-side Beatles tracks, most often in Muzak arrangements. 

Maybe I’m being too casually all-inclusive with my definition of “rock oldies” here. Rock forms were so integral to the language of pop music during my childhood it’s all the same to me. Ultimately, the point is, however I fault on precise details, tons of ’50s and ’60s tunes reached my young, impressionable ears via AM radio in the 1970s.

Black and White

In retrospect, what I appreciate best about rock oldies radio in the ’70s is how well all the music fit together despite the radical evolution of rock forms between ’54-’70. Sure, because 1950s nostalgia primarily targeted white audiences (another guess), racial imbalance was inevitable. It was a far cry, however, from the cascade of pasty-complected hard (Boston; Journey; Styx) and soft (Fleetwood Mac; Carpenters; Barry Manilow) corporate acts that dominated AOR and adult contemporary rock radio by the late ’70s. Black acts were represented and their influence was impossible to miss.

Get Together

On rock oldies radio, royalty reigned together, regardless of race (“The King” Elvis Presley; “The Queen” Aretha Franklin). They harmonized (Platters’ “The Great Pretender”; Beach Boys “Don’t Worry Baby”), charmed (Everly Brothers’ “All I Have to Do Is Dream”; Supremes’ “Baby Love”), clowned (Coasters’ “Charlie Brown”; Bobby Darin’s “Splish Splash”), loved (Ronnettes’ “Be My Baby”; Buddy Holly’s “Everyday”), and lost (Marvin Gaye’s “I Heard It Through the Grapevine”; Roy Orbison’s “Only the Lonely”).

Because of Honey Radio, I attended figurative piano duels between “The Architect” (Little Richard) and “The Killer” (Jerry Lee Lewis). I listened to “The Father’s” (Chuck Berry) original versions of “Rock and Roll Music” and “Roll Over Beethoven” spin next to the Beatles’ early British Invasion covers. I heard late ’50s girl group The Shirelles’ sing in parallel with ’60s blue-eyed soul follower Dusty Springfield.

Virtually all British Invasion bands reflected the ascendency of rock’s African-American founding fathers and mothers. Some acts (Beatles; Herman’s Hermits; Dave Clark Five) interpreted r&b styles while also exhibiting trace influences of native skiffle music and mainstream pop songwriting tradition. Others (Yardbirds; the Who; Rolling Stones) demonstrated an affinity for heavy blues via hard-hitting, deep grooving “maximum r&b.”

Integrating the oldies

The best example of how “white” and “black” musics intermingled in the ’50s and ’60s may be the preponderance of racially integrated acts that emerged during this period. Anyone not hiding under a rock for the last fifty years surely knows the The Jimi Hendrix Experience. Feel-good soul-meisters Sly and the Family Stone and The Foundations have been permanent residents on oldies radio for years. Blue-eyed soul group Three Dog Night had many hits in the late ’60s and early ’70s. But what about Stax’s grooving de-facto house band Booker T. & the MG’s and Pittsburgh doo wop ensemble The Del Vikings? Do you remember psychedelic garage-folk quintet Love and the innovative jazz-rock fusion group Blood, Sweat & Tears? …The Chambers Brothers? …Paul Butterfield Blues Band?

Still crazy integrated after all these years

Distinguished from all other acts by large, polyethnic lineups, San Francisco rock collective Santana (“Evil Ways”) still embodies the integration concept as thoroughly as I imagine is possible. Founded in the mid-’60s by guitar virtuoso Carlos Santana, the group drew harsh early reviews for their “pretentious” fusions of psychedelic rock, latin forms, blues, and freeform jazz, but nevertheless won over the album rock crowd; quickly eclipsing all shades thrown by the paid cynics with their appearance at Woodstock. Today, all these years later, their widely revered 1969 debut stands as a testament to the great things we can accomplish when the boundaries that compartmentalize music and society are ignored.

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Check out THE WALL OF TUNES’ super-duper deluxe
Do You Remember Rock ‘N’ Roll Oldies Radio playlist on YouTube!

To be continued…

THAT ’70s KID

That '70s Kid

THE FORMATIVE YEARS PART I

The ’70s were an interesting time to be a young kid. Ahhhh, the sights, the sounds…the smells. I remember as if it were only yesterday…(record scratch). Wait! This might be true for my older siblings, but I was only seven when the decade closed. As such, most of what pass for memories probably more realistically fall into the category of brief, vivid impressions, really…

Whatever. The ’70s were awesome! Humor me for a bit.

summarizing The ’70s

Digging back through a minefield of repression, I recall the omnipresence of olive green-yellow-orange-brown earth tones. Everything seemed dirtier, somehow: sun-soaked in a haze of air pollution; perma-stained a grimy nicotine-maize. Fashions were appallingly tacky and everyone’s hair was at least a little bit longer.

The existential crises of the times played out in pop culture as revisionist romanticism of an idealized 1950s America (Happy Days; Grease; Sha Na Na) clashed with paranoid fears of technology and the future (Planet of the Apes; Westworld; Logan’s Run). Oh yeah… And there was that Disco thing, too…

At the end of the decade, portions of society increasingly (sometimes brutally) rejected selected ’70s touchstones for being criminally uncool. But what did I know or care? I was simultaneously processing a kaleidoscopic barrage of disparate sights and sounds with, as yet, unbiased eyes and ears. Overwhelmed by curiosity and the newness of everything, how could I be much of a cynic about anything. 

how I experienced the ’70s

In short, I sum-up my personal account of the decade thusly: Dr. Seuss, Mego, monster movies, Lite Brite, Wheaties, cartoons, Krofft productions, M.A.S.H., and Star Wars; John-Boy, the Brady Bunch, schmaltzy variety shows, “the agony of defeat”, Farrah hair, Kiss, and ABBA.

Digging Deeper

My sheltered indoctrination into the world occurred in the pocket universe that was my parent’s home via media that, just as often as not, hailed from the preceding decades.

Early morning experiences were defined by the smell of coffee brewing in the kitchen, industrial-size boxes of Cheerios, and J.P. McCarthy on “The Great Voice of the Great Lakes,” AM 760 WJR – once a lightly conservative mix of news, commentary, and vanilla, awkwardly cropped music – on the radio.

Before the cable/home video revolution, television as a popular medium had only functionally existed for around 25 years. Further, we only had three networks, PBS, and a small handful of indie channels to deliver content. The net effect of having fewer outlets was that all viewers consumed a dizzyingly compressed full-history of 20th century pop-media. One never knew what era might be represented next when switching channels… Would it be the ’50s (I Love Lucy)? The ’70s (Partridge Family)? The ’30…the ’40s (Little Rascals)? No one knew and no one cared. It was all good.

Daily Routines

My daily viewing routines covered a lot of ground. In the mornings, I watched Sesame Street, Popeye cartoons, and the Gong Show. Early afternoons typically involved a nap and/or watching Bill Kennedy at the Movies with Mom. Mid-late afternoons meant Bugs Bunny, Bullwinkle and ’60s reruns (The Munsters; Leave It to Beaver; Batman; Lost In Space). Capping things off in the evenings between dinner and bedtime, I caught an hour of family fare (Little House On the Prairie), variety shows (the Muppets), or adventure (Six Million Dollar Man).

Being a little kid, I always did other things while the TV was on, of course. Drawing superheroes (on any available surface) and sneaking snacks (shhhhhhh). I often bounced up randomly to (figuratively) pop open cans of spinach for extra strength. Threw on capes to act out fight scenes (“KAPOW!”) and fly (run) full speed through the house (whooshing” sounds). I climbed the stairs like Spidey and jumped unnaturally long distances (“buh buh buh buh na na na na“). On some occasions, I even beamed down to strange new worlds (“I’m a KID, not BRAIN surgeon!”). 

Looking back, the best part of threatening the structural integrity of the house with the power of serious play may have been aping sound-effects and vocalizing theme music. “Proper” lessons, these were not, but these shows exposed me to a world of sound. I intuitively learned a lot about tone and dynamics by attempting to mimic what I heard and, in the process, developed control of a decent vocal range and ear for music. Sure, Pavarotti never lost work because of me, nor did I go on to be some great musician. But I remain grateful for those experiences all the same.

Music I heard in the '70s
What’s Going on (Around the house)

I recall Mom singing Teresa Brewer and Doris Day songs around the house while doing ALL the many things that busy house Mom’s do. Dad crooned assorted “big band” era tunes while cleaning up for bowling nights. My older siblings spun borrowed Beatles and Beach Boys 45’s on the family hi-fi. Using yarn for strings, my eldest sister made me a corrugated cardboard guitar in the shape of the Monkees logo. My older brother recorded mix-tapes from our local rock oldies station AM 560 “Honey Radio and played “Surfin’ Bird” just to see me fall down laughing.

The house was incredibly drafty, so my weekly winter Saturday morning cartoons ritual was, at times, amended to include huddling under an afghan with my younger sister while we bogarted the living room heat register. Brrrr! No matter how disposable the cartoons generally were, almost all had themes that burrowed into the inner recesses my brain.

Once in a while, I devoted a day to lounging and listening to albums. I liked Peter Pan brand 45 rpm kiddie story records and LP’s like Rocking Horse Players’ Peter and the Wolf. Non-kid-specific favorites included Lawrence Welk’s Baby Elephant Walk, Herb Alpert’s Whipped Cream and Other Delights, and K-tel’s Pure Gold. I also listened to the Goldfinger, Saturday Night Fever, Fantasia and Star Wars movie soundtracks and examined every sleeve down to the last detail of each worn corner.

What’s Going on (On the Car Stereo)

I remember laying down in the back seat of the family wagon (or was it the black Chevy…), meditatively listening as sweetly melodic music played over the stereo. Don’t judge – this was back in the day before seat belts were mandatory. It’s hard to say now exactly what songs were playing in those moments but some of my favorite mellow jams from that period include “What’s Going On” (Marvin Gaye), “Livin’ Thing” (ELO), “You Are the Sunshine of My Life” (Stevie Wonder), Do You Know the Way to San Jose (Dionne Warwick,), and “Saturday In the Park” (Chicago). Good times.

TV c. 1978 BC (before cable)

Speaking again of the age before home video and “on demand,” holiday shows and movies played once annually. If missed, that was that until the next year. CBS ran Peanuts cartoons like clockwork three times a year. Classic Disney films (Mary Poppins; 20,000 Leagues Under the Sea) regularly rotated-in on NBCChristmas time meant Rankin & Bass Animagic specials. ABC typically fit-in Bond films at least once a month. Networks ran epic Biblical films (Ten Commandments; Greatest Story Ever Told) on Easter and Christmas

Big Hollywood musicals were regarded as special events. The Wizard of Oz aired once a year like clockwork. Willy Wonka & the Chocolate Factory was an annual tradition at my elementary school. Parent-friendly musicals like Singin’ In the Rain, the Sound of Music, and Seven Brides for Seven Brothers stand out as well.

MUSIC ON TV IN THE ’70S

When I discovered that favored musical acts were scheduled to appear on TV, my instinct was to stop the world so as to not accidentally miss them. As I mentioned earlier, these were the “dark times” – long before streaming media… There were no second chances to see that sort of thing.

Excepting the occasions when Frank Sinatra and/or other old Hollywood heavyweights appeared on TV variety shows, musical guests were always held back until the last segment. So, when Paul McCartney & Wings appeared on the MDA Telethon, I monitored the clock and waited them out. When Blondie performed on the Mike Douglas Show, I watched the ENTIRE show so as to ensure no mistakes were made. The excitement was just to great to take any chances.

Yes, the setting was very conventional (square). But a varied enough array of impactful visual and aural information got through, stimulating my imagination and leaving me wanting more.

That '70s Kid Lite Brite portrait

To be continued in…

THE FORMATIVE YEARS, PART II:
THE SWINGING SCINTILLATING DISCOLICIOUS SIGHTS & SOUNDS OF THE LATE ’70S (NOW WITH “FIST FIGHTING” ACTION!)

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